Simple: Non-geeks can absorb it within a few secondsAnd I'll add one more:
Unexpected: It fills a gap in our knowledge
Concrete: It takes advantage of our senses and understandings
Credible: It is journalistically sound, from a trusted source, without bias
Emotional: It hits you in the chest, you feel the data
Story: It tells one
Relevant: It is timely, current and usefulGot examples that ring all seven bells? Maybe even four? Share them in the comments here or email me: john (at) designAgitator.com.-----The map detail above is from my favorite example at the moment, which is on Slate. Jump over there, take a look, and then run it through the checklist:
Simple? Once you know that blue is jobs gained and red is jobs lost, you're set. Just press play.Rings my bell.
Unexpected? Seriously so. The speed of change is amazing.
Concrete? The familiar map orients me at a glance; I respond quickly to the circle sizes, colors and densities.
Credible? Bureau of Labor Statistics, Slate.
Emotional? Oh yeah. I saw someone actually shiver while watching it.